Project Three
Cereal Box Brand/Packaging Design
The cereal aisle is filled with products wrestling for attention. How do you create a brand that stands out from the crowd?
You will need to consider and design for your specific audience. Is it parents or kids themselves? Think about how to use visual design to appeal to these consumers.
*No Product Photography or ingredient photgraphy. Eveyrthing must be created by you. Collage to create new compossiton would be the exception.
FINAL DELIVERABLES:
(1) 13" x 19" Board showing box Flat (Front / Back / Sides / Top or Bottom) (DIGITAL PDF ON SERVER)
(1) 1080 Width x 1920 Height Image that shows brand and packaging. (SERVER)
(1) Box fully constructed at 60% scale. Template Here
SCHEDULE:
10 / 21 / 21
IN CLASS
Introduce Project
HOMEWORK
(3) moodboards for different directions for your branding. Think conceptually and consider how you can come up wtih a concept that stands out?
(1) Moodboard interactive elements / ideas
(25-30) Name Explorations
10 / 26 / 21
IN CLASS
Discuss Moodboards and choose a direction(s) to pursue.
HOMEWORK
(60) sketches exploring typographic and visual epxloration. Think about how you can create a flexible system of elements? Characters, illustration, etc?
10 / 28 / 21
IN CLASS
Review Sketches
HOMEWORK
(3) Concepts / Comps for box front. Think about hierarchy and how to target your consumers.
Push these to feel really different! Don't just rearrange the elements.
(10) Logo / Brand Explorations
11 / 2 / 21
IN CLASS
Review Comps / Concepts
HOMEWORK
Choose final direction and refine front. Also begin to sketch and explore for back and sides.
Template
11 / 4 / 21
IN CLASS
Critique Concepts
HOMEWORK
Continue to refine.
Build out full box (front, back, sides, etc)
Consider what elements need to exist on one or all sides. How can you create an experience / interaction?
11 / 9 / 21
IN CLASS
Review Box Design
HOMEWORK
Refine Box Design
Bring in box mocked up. Your welcome to print on 11x17 if you want to print slightly smaller but keep your type sizes in mind.
11 / 11 / 21
IN CLASS
Review Box Design
HOMEWORK
Refine Box Design. Consider how to each side exists independently as well as how and where visual elements and type can interact.
11 / 16 / 21
IN CLASS
Project Due
HOMEWORK
Project Due