Project Two
Existing Brand, New Look / New Product
All events need a theme. What is the message you want your event to present to attendees and what is the visual concept associated with this message?
Examples might include: New Product, New Industry, Music Festival, Film Festival, Marathon, Tournament, Fashion Show, Esports Event, Art Event / Group Show, Etc. but think outside the box on what you think would be cool / fun / exciting to work on!
FINAL DELIVERABLES:
13 x 19 BRAND BOARDS / PDF Presentation:
1) Brand System
2) Out of home Advertising Campaign:
Wheatpaste Poster Mural (Minimum of 10 different posters)
(3) Billboards (Think outside standard size rotation for some of them)
Instagram Posts
3) Long Form Collateral (Booklet / Zine / Guide / Etc)
4) Collateral (T-Shirts / Bags / etc)
5) Website (Above the Fold)
(Minimum 4 Boards Total) (PDF) (Digital so use as many as you need to lay them out in an interesting way)
(2) 1080 PX (Width) x 1920 PX (Height) Images that showcase your brand and collateral. Think about how to show this off!
SCHEDULE:
10 / 10 / 24
IN CLASS
Introduce Project
HOMEWORK
Concept Presentation pitching your classmates and I (3) distinct big ideas with three different brands.
Each conept should contain a visual/conceptual moodboard to go along with your idea and help explain it.
Think about ways to visually and conceptually explain your concept. This is your chance to sell your idea. If it dosen't make sense or you cant communicate it you will have to choose something else.
10 / 17 / 24
IN CLASS
Present Concepts / Moodboards
HOMEWORK
Begin to sketch and start to build on conceptual ideas (Build out into two buckets / ideas) within the concept you moved forward with.
Write out the elevator pitch for your idea so you have it concisely moving forward.
Refine your moodboard if neccessary
10 / 22 / 24
IN CLASS
Review Concepts Progress
HOMEWORK
Continue to build out 2 buckets / big ideas
10 / 24 / 24
IN CLASS
(Class Optional)
Office Hours and feedback
from 2-4:30.
HOMEWORK
For Tuesday you need to use the template provided here to create two concepts for us to review. If you want to use your own mock up's that is fine but make sure you are creating all of the folllowing pieces. This will demonstrate that your system is kinetic and can work across a spectrum of applications.
Template
10 / 29 / 24
IN CLASS
Chose a direction refine and make refinements based on the in-class presentations. Really get into the details and buidling out a visual system?
10 / 31 / 24
IN CLASS
Review Refinements
Explorations for Long form collateral (think about what makes sense here for your brand / your idea?) and website.
Continue to refine posters and start to look at how you can translate these to more posters, billboard, and instagram posts.
Note: You are not designing the full long form collateral. You just need to design a few sample spreads. Think about intro spread, more text heavy spread, etc? How you design enough of the overall style so that you could pass this off to another designer to finish
Make a list of deliverables if you want to alter any of them.
11 / 5 / 24
IN CLASS
Review Sketches for Web / Long Form Collateral
Review Deliverables Lists
Continued exploration on deliverables. Make sure you are hitting all the categories listed above.
11 / 7 / 24
IN CLASS
Review Deliverables and Explorations
Continued exploration on deliverables. Make sure you are hitting all the categories listed above.
11 / 11 / 24
IN CLASS
Review Deliverables and Explorations
Project Due Next Clas. Make sure you are checking delierables and laying out your presentation in an interesting / engaging way.
Think layering, tension, and big shifts in scale.