Project Two
Double Feature Movie Snacks
In this project, students will explore packaging design by creating a set of candy / snack packaging concepts inspired by a chosen movie double feature. Students will also create a poster and out of home adveristing campaign or motion graphic for the chosen double feature.
The project aims to develop students' skills in design research, concept ideation, moodboard creation, sketching, dieline adaptation, prototype creation, and presentation.
This project will be done without using stills from the films and should be developed as if it is unaffilaited with the films.
FINAL DELIVERABLES:
Deliverables:
Physical Turn in:
- Printed (18x24) Poster that shows off your brand system and art directed photos
- (2) Different Printed Packages (Fully Assembled) For Your Films
-(1) Poster for your double feature showing (Must include movie titles, years, directors, and runtimes)
- Choose Either Promo Video (Motion) OR Out of Home Advertisting Campaign
Digital Turn in:
- (4-5) Art Directed Photos that show your packaging and add to overall asethic of your brand JPEGS OR PNGS (On Server)
- (3) 1080 x 1080 Pixel Images of your photos or branding (On Server)
- (3) 1920 x 1080 Pixel Images of your photos or branding (On Server)
SCHEDULE:
2 / 25 / 25
IN CLASS
Introduce Project
Choose a film for your potential package design. For next class watch your chosen movies and identify potential candy tie-ins and observe, document and analyze the film's visual aesthetics.
HOMEWORK
Chose your movies! Think about conceptually or visually what links two films?
Brainstorm the type of candy you want to use. Also brainstorm the potential name of the candy. Think conceptually about what things could represent your movie both visually and conceputally.
Create at least two 11x17 moodboards that encapsulates the movie's key scenes, objects, and dialogues. For each, develop an associative word/name list that represents the movie's essence.
2 / 27 / 25
IN CLASS
Review Moodboards, Naming, Candy, and Sketches
HOMEWORK
From your research material do a minimum of (50) sketches exploring the brand system.
3 / 4 / 25
IN CLASS
Review Moodboards, Naming, Candy, and Sketches
HOMEWORK
Build on your conceptual ideas (Build out into two buckets / ideas) within the concept you moved forward with.
Begin to explore potential ideas for form. Bring in (5) explorations for dielines. Remember that you will have to produce the object so work within your means and think about production.
3 / 6 / 25
IN CLASS
Review Concepts Progress
Review Form Studies
HOMEWORK
Final conceptual idea / name if you can.
Explore a visual system for each direction that you have. Lots of exploration here around your ideas. Think logos, logotypes, patterns, textures, typography, iconography etc. Lots of surface area here to cover and tell your story.
Build out (2) dielines in 3D and bring them into class. (Make minatures if you want to keep things manageable)
3 / 11 / 25
IN CLASS
Review Prototypes
HOMEWORK
Apply your graphic system to you packaging (4-5) different ways. Think big changes and don't bring in lots of things that look similar. We can refine the details later.
Please Include:
-Nutrition Facts
-Net Weight
-Ingredients
3 / 18 / 25
IN CLASS
Spring Break
HOMEWORK
Spring Break
3 / 20 / 25
IN CLASS
Spring Break
HOMEWORK
Spring Break
3 / 25 / 25
IN CLASS
Review Prototypes
HOMEWORK
Refine packaging. Bring in a full size mock ups for us to review for class.
3 / 27 / 25
IN CLASS
Review Prototype
HOMEWORK
Refine packaging paying close attention to typography and visual details.
Create (2) Moodboards for two different directions for your art directed photos.
4 / 01 / 25
IN CLASS
Review Moodboards
Review Packaging Prototypes
HOMEWORK
Continue to refine and produce packaging.
Choose a final direciton and start to plan / execute photoshoot for photos.
Think simple ways to make a big impact. You don't need to spend a lot of money to make something really interesting / impactful.
4 / 03 / 25
IN CLASS
Review Packaging and Photos in progress.
HOMEWORK
Continue to refine and build out your packaging and photos.
Sketches and studies for your poster. Keep things simple and think big picture / conceputal. What makes sense to pair with your packaging?
4 / 8 / 25
IN CLASS
Review Poster Sketchees
HOMEWORK
Pick (3) Posters to refine and continue to explore.
4 / 10 / 25
IN CLASS
Review Poster Studies
HOMEWORK
Continue to work towards project deliverables.
4 / 15 / 25
IN CLASS
Design Week
HOMEWORK
Continue to work towards project deliverables.
4 / 17 / 25
IN CLASS
Design Week
HOMEWORK
Continue to work towards project deliverables.
4 / 22 / 25
IN CLASS
Final Project Due
HOMEWORK
Final Project Due